It’s been referred to as “Prom for Advertisers:” The Super Bowl. And yes, while some of these ads become water cooler conversation, and some are actually neat, asking ‘So what’d you think of the Super Bowl commercials’ almost feels obligatory at this point, instead of showing actual interest.
IMO, with an average $4 million price tag (for this year’s Super Bowl), most advertisers try to throw everything at the wall to see what sticks; make it bigger, brighter, and louder to capture the attention of fans trying to sneak in a bathroom break or grab another sub sandwich. It’s like they’re trying to make the Transformers of commercials.
To which I respond with an unenthusiastic ‘meh.’
Simple and to the point is best. Not boring, but have a point and make it. So, here are my thoughts as I watched this year’s crop of Super Bowl XLVII commercials.
Taco Bell: “Viva Young” I don’t think showing a bunch of old people eating Taco Bell and getting up to shenanigans is going to hit TB’s core audience of young people.
Century21 Insurance: “Wedding” Well done Century21, straightforward, funny, made its point.
Wonderful Pistachios: “Gangnum Style” The worst commercial. Tried waaaaay too hard to piggyback yesterday’s pop culture phenomenon. Re-writing the lyrics to be about pistachios only made me cringe that much more.
Budweiser Clydesdale: “Brotherhood” A less cool version of the movie War Horse
Tide: “Montana stain” Halfway through this commercial I made up my mind to buy whatever they were gonna sell. Good thing I already prefer Tide’s detergent.
Sodastream: I’m interested in this product solely because of how neat it is, commercial regardless.
Samsung Galaxy: “The Next Big Thing” Just watching Paul Rudd & Seth Rogen shoot the sht made this commercial good, plus a tongue-in-cheek take on Super Bowl ads made this one a cut above the rest.
However, I do think some opportune moments for advertising were overlooked:
While Beyoncé sang ‘I don’t think you’re ready for this jelly’ she could’ve been holding a jar of Smucker’s then performed some choreography with it
During the power outage: A commercial for Trojan condoms: “Always be prepared, for whenever opportunity strikes”
When the 49ers player couldn’t hold onto the football in the end zone, “Eat a Butterfinger today, the only good kind of butterfinger!”
Also, can we have a round of applause for me making a frozen pizza (I go HARD for the Super Bowl) and only setting off the alarm 4x? Well done, myself, well done.
I’ve probably missed quite a bit of commercials here (VW! Oreo!) so which were your favorites? Which were your unfavorites? Why?